I’m going to flesh this out some more.
Ambisonia is a fascilitator for people to explore the creative potential of surround sound.
A mantra could be:
Explore the creative potential of surround sound
Given this angle, it is entirely consistent to sell gear that allows people to record/produce surround sound. So I feel this is coming together.
… I want to make it clear that you can ‘publish’ your work … meaning that you can get the creative satisfaction of people actually listening to your work… (which is the artist’s greatest satisfcation)… that’s not creative potential … that’s creative satisfaction.
maybe just … “get creative with surround sound” works. hmm …. an other option is “publish your surround sound creativity” … or maybe “listen, create, publish surround sound”.
or maybe “get creative with surround sound and publish it!”.