I’ve just read this interview… its an interview with Steve Jobs (him, again). There’s an other very telling question.answer/comment on there:
Q: Many people already have Beatles music on CDs. Will they really buy it online if they already own it?
Steve Jobs: I do expect them to, yes. That’s been the case with other music, as well.
(interviewer) I own every Bob Dylan album ever, but I buy a lot of it on iTunes, because I guess I’m just too lazy to rip it from the CD.
Wow … that’s astounding … so the interviewer says that whilst he has every Bob Dylan album ever, and he could legally and freely burn them to his iPod… he still buys them from iTunes… simply because it is easier.
This is possible because there is a very tight integration between the iPod (the hardware player) and iTunes (the software/shop). If this was extended to Ambisonia, then I would team up with a hardware manufacturer (Ambsonic AV receiver) in such a way that it was _supremely_ easy to get the tunes on Ambisonia. So easy, in fact, that you wouldn’t bother downloading the torrents etc.
So, I guess that would be Meridian. Imagine that when you buy a Meridian AV receiver, you just plug in a firewire connector… then when you go to Ambisonia, you click on a little icon next to one of the files you want. 15 minutes later, your Meridian has downloaded it (onto its internal harddrive)… and you click play.