I’m ‘intuating’ that the most likely successful business model for Ambisonia will involve some kind of hardware coupling of the site. This is based on the postulation that people will only really ever bother to start purchasing tunes on Ambisonia if it is very very easy.
iTunes works because it is easier to purchase a tune on iTunes than it is to rip a CD, or download via Peer to Peer. This is actually a very nice natural order for Ambisonia, because it means that if you really really want to, you can still download the tunes via bittorrent. But if you cant be bothered to do the whole computer/bittorrent thing, then all you need to do is click on ‘purchase’ and the piece will automagically land on your Ambisonic Player Harddrive.
So what is this Ambisonic Player Harddrive? … is it an independent device? (independent from the AV Receiver?) or is it integrated with an AV Receiver? Exactly what does it allow you to do?