The recent spike in activity relate to the AAC streaming tests, which I think are very positive.
I think there is going to be a reticence, especially from the Sursound people, about the idea of streaming quality audio from a browser… but it will only take 1 attempt to realise that the quality is actually quite good…. then they’ll keep coming back.
The streaming capability is very very important, because:
- it is immediate,
- you dont need bittorrent,
- you dont need to wait for the bittorrent download to finish,
- you dont fill up your hard-drive,
- you can share the experience really easily (email someone with a URL) ,
- you can preview the piece at work (on headphones) before you go home and listen to it in surround,
- people can listen to a piece _without_ having the piece on their harddrive which actually makes licensing/legals much easier
- people have to come back to the site to listen to the piece again (increasing page views/potential advertising revenue)
The only downside is that I am now paying for the bandwidth! actually, that’s a significant down side. But this is why I have published this test streaming page, so that I can get a real-world sense of how much the streaming costs will be.