More reports are coming in from Radiohead’s ‘pay what you want’ experiment. In a previous blog post I estimated that Radiohead had made just under $9 million. Now, others are saying $6-10 million.
If you want to know just what that sum means, consider this: Radiohead’s last album sold 300,000 copies. Lets say Radiohead made $2 from each sale. That measn their total earnings would have been $600,000.
– earnings with record company : $600,000 … this includes irritating a lot of people with DRM sillyness, and engendering a lot of ‘piracy’
– earnings without record company: $6,000,000 … lots of people get the album for free, and legally. There’s no DRM silliness, customers feel like they are supporting the artists (and not the record companies). There’s no background threat of insane lawsuits and single mothers losing their house because they downloaded 5 tunes on soulseek.
Which is why I suggest that Ambisonia take up this model. Pay what you want. If you like it and you think the artist deserves a bit of money for it, give them some money.