I was expecting that translating the recordings on Ambisonia would lead to at least a trippling of downloads. It hasn’t. Some tunes have been downloaded as many times in DTS as *.amb, a few have slightly more DTS downloads, but for the most part, there are still more *.amb downloads than DTS downloads.
Which is interesting!
This failure of DTS will be in part because the DTS downloads don’t appear instantly. I have to translate them manually…. and I simply cant.
…but I’d say its also because there are multiple steps between ‘deciding to download’ and actually ‘hearing ambisonics’. This is what I want to resolve.
I think this is a typical technology uptake challenge. The first challenge was having lots of work centralised in one location. We have that now. There is lots of great material, and it is somewhat accessible … but its just not accessible easily enough. AAC or AC3 (or perhaps both) should dramatically decrease the barrier to entry… whether that has a volume inpact or not … we will see (after the uploader is done).